Phases of a Project

This document is a reference of phases for the product and design lifecycle of a project.

• Who is this document for? Existing and new members of the Product and Design teams.
• Why do we have this? So there is a clear understand of ownership throughout each phase of a project and release.
• When do we reference this? For bigger projects with larger scope that need to be managed and driven forward.

Kickoff

• What are we doing?
  • Set Goals
  • Supporting Data
  • Measurements
  • Requirements discussionCreating and editing a PRD draft
• Who owns this?
  • Product Manager!
• Who is there?
  • Product Manager leads
  • Lead Designer
  • Lead Engineer
  • Necessary stakeholders (Ops, Marketing, Data)

Design

• What are we doing?
  • Brainstorm ways to accomplish the goal, get ideas out
  • Using data to inform our design decision
  • Documenting ideas and opportunities, user flows, journeys, and organizing ideas
  • Using design thinking sessions to source more participants and ways of thinking
  • Reviewing designs and iterating, narrowing down to one final concept
  • Working sessions- working through challenges and obstacles for users and product decisions needed
• Who owns this?
  • Design Lead!
• Who is there?
  • Product Manager
  • Lead Designer

Validate and Plan

• What are we doing?

  • Once we have a concept, how will we validate it?
  • Edge cases, scenarios list
  • User testing needed? More research?
  • Review metrics, goals, risks and outputs
  • Document a roll out and measurement plan
  • Estimate a timeline for findings

• Who owns this?

  • Product Manager!

• Who is there?

  • Product Manager
  • Lead Designer
  • Lead Engineer
  • Necessary stakeholders (Ops, Marketing, Data)

Stakeholder Approval

• What are we doing?
  • Get final signoff from whomever needs to see it